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1、SOUTH KOREA 2025SHIFTS AND EXPLORATIONSDecoding Emerging Trends and OpportunitiesIPSOS FLAIR COLLECTIONSOUTH KOREA 2025SHIFTS AND EXPLORATIONSIpsos EditionsDecember 20242South Korea 2025:Shifts And ExplorationsIPSOS FLAIR COLLECTIONIPSOS FLAIR:UNDERSTAND TO FORESEELaunched in 2005,Ipsos Flair is bas

2、ed on the observation that thousands of pieces of information are produced and analysed every day by Ipsos.But what happens to them after the presentation of results,the delivery of the report,the decision-making by clients?This information reflects a society and an era,values,beliefs.Ipsos works on

3、 everything that is at the origin of motivations and choices of consumer-citizens,that is,everything that determines and organises their decision-making processes.Building loyalty,tracking infidelity,also means identifying the drivers behind public opinion biases and tensions.This is the challenge o

4、f Flair:to consider the results of studies as sociological symptoms to define a mapping of trends,both structural and emerging.Each study theme is an opportunity to identify the adjacent concerns of consumers:talking about a brand,a service or a medium,a candidate in an election,etc.,is also talking

5、 about life itself,feelings,and convictions.The view Ipsos Flair has of South Korean society and its evolutions is that of benevolent neutrality,very dear to psychologists and to Freud in particular.By bringing intelligence to the measured flows,going beyond conducting studies,we show that all our d

6、ata are subject to inventory and subject to invention.Incidentally,why Flair?Flair is the ability to discern by smell.A dog possesses it.Ipsos too,which can foresee.In sporting language,flair is the recognition given to the winner;our French flair obliges us to our clients.Ipsos Flair is now present