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1、Brand Ambassador Marketing 2025Understanding the Full Impact of Celebrity&Influencer PartnershipsReportA letter from the CEO of Launchmetrics,Michael Jas.Brand Ambassador Marketing 2025In 2024,brands in the U.S.spent over$7.1 billion on influencer marketing.That level of investment confirms what man

2、y of us already know:brand ambassadorships have evolved into a cornerstone strategy.But with that shift comes new pressurepressure to prove value,justify spend and understand what impact really looks like.And the truth is,ROI cant be fully captured by measuring what happens just when an ambassador p

3、osts.The true influence of a campaign lies in what it sets in motionhow it shapes perception,sparks conversation and connects brands to culture in more meaningful ways.To help brands measure that full scope of value,were introducing Voice Echoa new framework that tracks not just direct performance,b

4、ut the extended impact campaigns create as they are picked up and amplified by media,influencers and communities.It provides a clearer picture of how influence moves across the ecosystem,and which Voices are truly driving brand relevance forward.Weve also developed our own AI-powered qualitative fra

5、mework to go even deeperdecoding the themes,narratives and brand values that show up in these conversations.Its a powerful complement to Voice Echo,because today,measuring impact means understanding not only whats being said,but why it resonatesand what that means for long-term brand equity.Througho

6、ut this report,well show how Voice Echo reveals a more complete picture of brand ambassador impactand how pairing it with qualitative insights unlocks a new level of strategic clarity.Additionally,we will share perspectives from leading industry professionals at Tommy Hilfiger,McCann,American Influe