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1、B L U R R E D L I N E S,C L E A R S T R A T E G YGlobal LUXURY Retail2 02 5 O U TLO O K02WelcomeLuxury spend and performance is undergoing a period of turbulence,of transition.Luxury now means so much more than product,for brands it isincreasingly about the connection they have withtheir customers.T

2、his is being reflected in store portfolios,curation of unique and exclusive events and the move into hospitality,whether that be travel or food;the lines between retail and experience are blurring.And while recent turbulence is generating uncertainty,it is also shining a light back on the foundation

3、al pillars of luxury;creativity,craftsmanship and scarcity,pillars that will define aclearstrategy going forward.WELCOME Words by Anthony Selwyn&Marie HickeyB L U R R E D L I N E S|C L E A R S T R A T E G YG L O B A L L U X U R Y R E T A I L03WelcomeWe are at a moment in the industry where there is

4、terrific change,particularly in terms of leadership,both creative and corporate,which we believe will provide a necessary injection of creativity,excitement and growth.A clear strategic focus through 2025 and beyond will prove paramount amongst brands whilst they explore new markets and attend to ex

5、isting portfolios,particularly in light of wider market conditions.Navigating luxury globally is complicated and whilst we are seeing brands take the opportunity to expand their presence,careful consideration is required more than ever to find the best paths to success.This is already being reflecte

6、d in the store expansion witnessed in 2024,with a shift back to markets with high concentrations of wealth,particularly those with international visitor reach.Beyond those geographical trends in store expansion,this publication explores a range of themes touching on the recent flurry of creative dir