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1、+How livestreaming is shifting fan engagement in the attention economy PAGE 9How superfan expectations are reshaping brand-fan relationships PAGE 30Why brands should reinvent sponsorships for the digital fandom era PAGE 23Why womens sports are the next frontier for brand growth PAGE 13Leaders from V

2、erizon,Molson Coors,Twitch,Pinterest,Aspen Institute and Parity,as well as a professional Swiftie share how livestreaming,social media and emerging markets are reshaping fandoms and how brands engage with themPowered by IpsosWHAT THE FUTURE I Fandom2 ContentsContentsPerspectives and researchThought-

3、provoking insights from industry leaders and Ipsos experts9How livestreaming is shifting fan engagement in the attention economyTwitchs Rachel Delphin shares how to attract and engage fans on platforms in a changing world.13 Why womens sports are the next frontier for brand growthParitys Alana Casne

4、r explains how brands are shifting from sponsors to investors.12How fandom mashups can sharpen brands marketing playbooks17 How to fix youth sports to build the next generation of fansThe Aspen Institutes Tom Farrey shares how and who can rebuild youth sports for a stronger future.Introduction3 How

5、the fandom revolution is changing the game for brand growthShifts8 How will fans move from consuming to influencing?Tensions33 The opinions that will shape the futureFuture destinations35 Implications:Where the opportunities are for 20 How sponsorships help brands tap into new audiences for the long

6、 game Molson Coors Ann Legan discusses how the Miller brand engages both longtime fans and newer ones.16As womens sports grow in popularity,brands need to get in the game today29Why value proposition testing can spark fan loyalty23 Why brands should reinvent sponsorships for the digital fandom eraVe