Luxurynsight＆Heuritech：2024年全球奢侈品牌分析报告（中译版）（55页）.pdf

1、1GLOBAL LUXURY GLOBAL LUXURY BRAND ANALYSIS BRAND ANALYSIS 20242024201.A Word from the CEO02.Executive Summary03.Activations Overview04.Quarterly Distribution01.Fashion&Leather Goods02.Sports&Lifestyle03.Perfume&Cosmetics04.Watches&JewelryI.INTRODUCTIONII.ZOOM INIV.APPENDIXTABLE OF C

2、ONTENTSTABLE OF CONTENTS01.Report ScopeIII.WHAT TO EXPECT FOR 202501.Market Key Takeaways02.Consumer Key Trends03.Products Trend Calendar 3In november 2024,we have welcomed Heuritech into our Group.A pioneer inAI-driven visual recognition and forecasting for fashion brands,Heuritech hasbuilt world-c

3、lass technologies that empowers leading brands with unparalleledinsights into consumer trends.Our shared vision is a future where brands align creative,business and environmental performances-powered by artificial and data intelligence for sustainable growth.To kickstart our collaboration,we are pro

4、ud to present this 2024 Global LuxuryBrand Analysis together combining Luxurynsights expertise in smart dataintelligence with Heuritechs cutting-edge AI trend forecasting capabilities.Wehope you find it insightful and inspiring.A WORD FROM THE CEOA WORD FROM THE CEO2024:A SPECIAL YEAR FOR LUXURYNSIG

5、HTJonathan SiboniCEO of Luxurynsight Group4EXECUTIVE SUMMARYEXECUTIVE SUMMARY2024 was a pivotal year for the luxury industry as the market contracted 2%to 363 billion globally in 20241for the first time since the pandemic,materializing a normalization phase after the strong growth of 2022 and 20232.

6、Targeted Marketing InvestmentsDespite the slowdown,luxury brands maintained their marketing investments,although with notable differences across categories.Perfume&Cosmetics continued to show strong activation growth,outpacing Fashion&Leather Goods,which historically led in volume.In contras