Comscore ：加拿大数字媒体与消费者行为2024年回顾及2025年展望报告（中译版）（60页）.pdf

1、2024 Yearin ReviewLooking Ahead in 2025April 15,2025 Canadian EditionTodays Presenters2Bryan SegalStephanie ParkinsonComscore:One Cross-Platform Measurement SolutionFocused On Unifying Audiences Across ScreensInsights that help you understand your audiences interests,attitudes,and behaviors across s

2、creens and how various touchpoints impact the holistic audience and consumer journeyMeasure accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Surv

3、ey Lifts.Plan cross-platform campaigns that will go beyond demographics to interests,attitudes,&behaviors to reach any target audience with Comscore digital and social.Activate your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on D

4、igital,CTV,&SocialAgendaKey Digital Industries 123Digital Content Consumption in CanadaSocial MonetizationSetting 2025&Key Takeaways45Interacting with AICross Platform consumption of content,Video,AudioTop Players in News,Finance,Retail Opportunity in Social MediaTop Players&Trends in the US and Can

5、adaConclusions to set the years strategies.1.Digital Content Consumption in CanadaCanadians spend of their waking hours onlineSource:Comscore MMX Multi-Platform,Desktop&Mobile,Total Audience,January-December 2024,Canada41BHours2.903.003.103.203.303.403.503.603.70Jan-24Feb-24Mar-24Apr-24May-24Jun-24J

6、ul-24Aug-24Sep-24Oct-24Nov-24Dec-24Hours in BillionsD E S K T O P&M O B I L E T I M E S P E N T T R E N D 2 0 2 4T O T A L D E S K T O P&M O B I L E T I M E S P E N T 2 0 2 41.Digital Content Consumptionadding in Connected TV Source:Comscore MMX Multi-Platform,Desktop&Mobile,Total Audience,January-D