Comscore：英国数字媒体与消费者行为2024年回顾及2025年展望报告（英文版）（64页）.pdf

1、2024 Year in ReviewSetting the stage for 2025 27 February,2025 UK EditionTodays Presenters2Natalie Soutter Ira XheliliColin Burrows Comscore:One Cross-Platform Measurement SolutionFocused On Unifying Audiences Across ScreensInsights that help you understand your audiences interests,attitudes,and beh

2、aviors across screens and how various touchpoints impact the holistic audience and consumer journeyMeasure accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with

3、 our Brand Survey Lifts.Plan cross-platform campaigns that will go beyond demographics to interests,attitudes,&behaviors to reach any target audience with Comscore digital and social.Activate your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&

4、engagement on Digital,CTV,&SocialAgendaStreaming&Social Media Landscape123Online Usage OverviewBenchmarking Key Online IndustriesSetting 2025&Key Takeaways45Highlighted Moments that Made an ImpactDigital population size,user profile,cross-platform consumption measurement and the user-centric view of

5、 Social Incremental.The online content platforms that are making a difference.Top industries players across in Digital&Social.The events that shaped 2024 and set the course for 2025.Conclusions to set the years strategies.1.Online Usage OverviewSource:Comscore MMX Multi-Platform,Total Audience,Decem

6、ber 2023-December 2024,Selected countriesTotal digital population(Unique visitors in millions,December 2024)India524MUnited States280MIndonesia173MBrazil131MJapan93MMexico78MVietnam69MGermany66MUnited Kingdom59MFrance54MItaly45MArgentina38MSpain38MCanada38MColombia30MMalaysia22MAustralia22MPeru21MTa