《英敏特&Snoop：2024年节日消费三大趋势：2025年零售策略启示报告（英文版）（20页）.pdf》由会员分享，可在线阅读，更多相关《英敏特&Snoop：2024年节日消费三大趋势：2025年零售策略启示报告（英文版）（20页）.pdf（20页珍藏版）》请在三个皮匠报告上搜索。

1、WhitepaperMintel and Snoop Spendmapper data reveal three key 2024 consumer spending trends,offering insights to predict how spending will evolve over the next five yearsFestive 2024:3 Key Takeaways for 2025Editors noteWelcome to a fresh chapter in consumer insight.Mintel has teamed up with Snoops Sp

2、endMapper platform to deliver something game-changing:real-time,bank-level data on the spending habits of over 140,000 UK consumers.This exclusive partnership marks a turning point in how we understand and predict consumer behaviourturning assumptions into evidence,and gut feeling into grounded stra

3、tegy.For the first time,we can precisely map not just what people are spending on,but when,where and how oftenoffering unparalleled visibility into the nuance behind seasonal peaks,shopping rituals,and emerging consumer shifts.In this report,we unveil three key lessons from Festive 2024insights only

4、 possible through the unique fusion of Mintels consumer expertise and Snoops real-time data.From the shifting power of Black Friday to the polarisation of spending and the rise of both TikTok Shop and second-hand gifting,these findings arent just reflections on the past holiday seasontheyre a bluepr

5、int for how to win in 2025 and beyond.Lets get into it.Richard Hopping,VP of Consumer Insights,EMEA Mintel x Snoop:A Bold New Lens on Consumer Spending2Table of ContentsChristmas creep reverses as shoppers wait for discountsPolarisation brings opportunity at both ends of the market Shoppers embrace

6、the new with the old for festive 2024 Key takeaways for festive 2025 and beyond010203043IntroductionThree lessons from festive 2024 as you plan for 2025The golden quarter is the make-or-break period for most within the retail sector,with the six weeks of Black Friday through to the New Year accounti