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Placer.ai：2025年消费者行为洞察报告：三大趋势（中译版）（11页）.pdf

上传人： Kell****reet 编号：622318 2025-04-03 11页 2.77MB

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1、 Table of Contents Demand for Value and the Perfect Piece 3 Thrift and Off-Price Shopping Appeals to Diverse Audience Segments 3 Consumers Shop a Mix of High-End and Budget Retailers,Balancing Cost and Quality 4 Flexible Consumerism on the Rise 6 Superstores as Quick-Visit Destinations 6 Finding Qui

2、ck Eats Outside of the Quick-Service Category 7 Tapping into Trends Amplifies Brand Success 8 Pop Culture Collabs Drive Customer Engagement 8 Trend-Setting Promotion Drives Visits to Cinemark 9 The 2025 Consumer 11 2025 Placer Labs,Inc.|More insights at placer.ai|2 In todays retail landscape,consume

3、r behavior is influenced by a multitude of factors,directly impacting the success of products and brands.This report explores the latest trends in value perception,shopping behavior,and media consumption that impact which brands consumers are most likely to engage with and how.Demand for Value and t

4、he Perfect Piece In the apparel space,consumers continue to prioritize value and unique merchandise.Thrift and Off-Price Shopping Appeals to Diverse Audience Segments Analysis of visits to various apparel categories reveals a steady increase in the share of visits going to off-price retailers and th

5、rift stores at the expense of traditional apparel chains.And the popularity of off-price chains and thrift stores appears to be widespread across multiple audience segments.Analyzing trade area data with the Experian:Mosaic psychographic dataset reveals a clear preference for second-hand retailers a

6、mong both younger(ages 25-30)and older(51+)consumer segments.Meanwhile,middle-class parents aged 36-45 with teenagers the“Family Union”segment are significantly more likely to shop at off-price apparel stores,highlighting their emphasis on buying new,while saving both time and money.This suggests th

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本文探讨了2025年消费者行为对零售成功的影响。关键点包括：1. 消费者在服装领域追求价值和独特性，推动二手零售商和折扣店的流量增加；2. 消费者结合高端和预算零售商购物，平衡成本和质量；3. 灵活的消费主义兴起，超级市场成为快速购物目的地；4. 消费者在快速服务类别之外寻找快速餐饮；5. 趋势引领的推广活动增加了品牌成功的机会，如流行文化合作和电影院的创新推广活动；6. 2025年的消费者受到价值驱动购物、购物灵活性以及独特零售时刻的影响。文中数据指出，2019至2024年间，访问Goodwill或Ross Dress for Less的 Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus和Nordstrom的访客比例显著增加。此外，Cinemark在2025年国家爆米花日推出了“带自己的桶”活动，使访问量增加了57.5%。
如何平衡成本与质量？" 如何驱动消费者参与和品牌成功？" 电影票务如何在国家爆米花日吸引顾客？"
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