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西蒙顾和：2025消费零售可持续发展的战略机遇：战略化与商业化实践路径（中译版）（17页）.pdf

上传人： 白**** 编号：620364 2025-03-27 17页 2.04MB

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1、Simon-Kucher approach towards working strategically&commercially with sustainabilitySustainability:A strategic opportunityiStock/KuzmichstudioiStock/onurdongeliStock/MarioGutiiStock/Marcus-LindstromCOLOURBOX/Pavel TimofeeviStock/ZffotoiStock/DKosig2Source:Simon-Kucher,Simon-Kucher Sustainability Stu

2、dy 2022,across North America and Europe(Global N=7,852)Sustainability has evolved from incremental,step-wise developments at the fringes to become the 21st centurys biggest CONSUMER MOVEMENT78%of consumers have sustainability as a top 5 value driver in at least oneproduct category75%of consumers hav

3、e changed their habits to be more sustainable 2 out of 3consumers consider sustainability during purchasing decisionsSustainability ranks highest in Consumer goodsSimon-Kucher|Sustainability:A strategic opportunity|March 2025Source:Simon-KucherYet,many companies fail to capitalize on this shift,leav

4、ing significant growth opportunities untappedSeven failure modes observed over the past few years are leading to a perception gap with untapped potentialEarly adopters Early minorityLate minorityLaggardsTimeCompaniesConsumersPullPushGreat commercial opportunityLarge opportunity lostStatus quo arithm

5、etic growthPerception gapCONSUMER ADOPTION CURVEGreen Is GoldLets bump up the price now that we can sell it as sustainable.If Its Green,Its Good Enough As long as its sustainable,consumers will buy it.Its Only About the MessageWe just need to write it,no one will look deeper into it.Talking Gibberis

6、h to ConsumersWith this purchase you save 109.142 CO,gram.We Can Niche Our Way to Success Lets start small and test the waters to see if it works.Looking to Win the Compliance Game Compliance team is in charge,sustainability is all about reducing risks.Playing the Waiting GameLet others make the fir

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本文主要探讨了可持续性在商业战略中的重要性及其作为消费者行为的驱动力。数据显示，78%的消费者将可持续性作为至少一个产品类别的top 5价值观驱动因素，75%的消费者为了更可持续而改变了他们的习惯。可持续性在消费品领域排名第一，但许多公司未能充分利用这一转变，错过了显著的增长机会。文章指出，要想成功地将可持续性产品商业化，公司必须解决消费者在购买可持续产品时面临的障碍，如可及性、价格和消费者意愿等。同时，文章还提供了一个关于如何将可持续性转化为竞争优势和增长策略的框架。最后，文中提到了Simon-Kucher & Company咨询公司，这是一家专注于帮助客户实现可持续性增长的全球性咨询公司。
"如何将可持续发展转化为商业成功？" "消费者对可持续产品的需求有多大？" "可持续发展趋势下，企业如何调整战略和商业模型？"
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