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欧晰析咨询（OC&C）：2025年度市场报告：解码家庭与个人服务市场的潜力（中译版）（20页）.pdf

上传人： Kell****reet 编号：618587 2025-03-20 20页 8.16MB

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1、uncommon senseTMOC&Cs Annual Marketplaces Report 2025:4th EditionCracking the Code:Unlocking the Potential of Home and Personal Services MarketplacesSELECTED MARKETPLACE CREDENTIALS02|OC&C Cracking the Code:Unlocking the Potential of Home and Personal Services MarketplacesSummaryHOME AND PERSONAL SE

2、RVICE BASED MARKETPLACES ARE ONE OF SEVERAL VERTICALS WITHIN THE DIGITAL MARKETPLACE SPHERE WITH EXCITING DYNAMICS AND INTERESTING PLAYERS TO KEEP AN EYE ON.Digital MarketplacesFocus of this IPB2C GoodsC2C 2nd Hand 3P GeneralistsC2C 2nd Hand 3P SpecialistsLeisure and ActivitiesTravelHome and Persona

3、l ServicesB2BFood ServicesCracking the Code:Unlocking the Potential of Home and Personal Services Marketplaces|03Home and personal services is a vast market with latent demand for marketplace solutions But kickstarting flywheel and unlocking penetration has proved challenging We see a number of rout

4、es to success many of which are gaining traction Clear market opportunity:Global spend on home and personal services exceeds$2trn,with 1%sourced via online marketplaces today.Latent demand:Consumer experience is very poor compared to other purchase categories finding,qualifying,selecting and booking

5、 a supplier is a painful and daunting experience much of which is still offline today.Some(but not all)suppliers are also hungry for solutions to help find new work and fill up excess capacity.Attractive frequency&AOV:Many services are recurring(with varying frequency/time period),and given time/ski

6、ll requirements are often higher AOV than other marketplace categories e.g.2nd hand apparel.Fundamental model issues:Low“on-platform”consumer conversion due to lack of trust in sites/suppliers,and desire to discuss/haggle.High supplier churn due to tendency to disintermediate platform and build dire

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本文主要讨论了家庭和个人服务市场的发展潜力以及面临的挑战。文章指出，全球家庭和个人服务的支出超过2万亿美元，但目前只有不到1%是通过在线市场进行的。尽管存在巨大的市场机会，但启动市场和提高渗透率仍然具有挑战性。文章提出了几种成功的途径，包括清晰的市场需求、潜在的需求、吸引人的频率和平均订单价值、以及可持续的商业模式。 文章还指出，市场需要解决消费者信任障碍和可持续的商业模式问题。如果能够找到解决方案，家庭和个人服务市场将具有巨大的机会。文章还分析了不同服务类别在市场中的潜力，并提出了吸引供应商和消费者的策略。 总的来说，家庭和个人服务市场具有巨大的潜力，但需要克服一些挑战，如吸引和留住高质量的供应商、创造吸引买家的“钩子”、在保持买家和卖家在平台上的同时进行有效变现，以及驱动（重复）购买。
如何提高家庭和个人服务平台的市场渗透率？ 如何吸引和留住高质量的服务供应商？ 如何实现可持续的盈利模式，同时保持买家和卖家在平台上？
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