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1、Simon-Kucher 2025 US Consumer Tariff Market StudyInsights from surveying 2,000+US consumers on their perception of tariffsIntroductioniStock/AleksandarNakicWelcome to Simon-Kuchers 2025 US Consumer Tariff Market Studya comprehensive analysis of how impending tariff policies influence US consumer sen

2、timent and spending behavior.Based on a survey of 2,000+consumers,this study uncovers key factors shaping purchasing decisions,tariff awareness,expected price shifts,and strategies for businesses to mitigate demand fluctuations.Key Insights:Consumer sentiment on tariffs and their perceived economic

3、impactPrice sensitivity and acceptable cost increases across product categoriesSpending adjustments in response to tariff-driven price changesStrategic recommendations to navigate tariff-related market shiftsThese insights provide high-level perspectives that can be further tailored to specific subv

4、erticals and industry needs.If youre interested in a customized analysis,our experts are available to refine the data to your requirements.2Simon-Kucher|2025 Tariff Market StudyClick here to schedule your appointmentUnited States3Simon-Kuchers 2025 Tariff Market Study covered a representative US con

5、sumer sample4753Gender(%)11%25%30%30%3%Gen ZMillennialGen XBoomerSilentGeneration(%)IncomeWho?What?Where?Impact of impending tariff policies on consumer sentiment and spending behaviorThe online study evaluates15%21%18%14%15%8%8%$25k$25k-49.9k$50k-74.9k$100k-149.9k$200k+$150k-199.9k$75k-99.9kSample

6、Size:2,000+everyday consumersSource:Simon-Kucher;2025 Tariff Market Study SurveySimon-Kucher|2025 Tariff Market Study4Executive Summary of FindingsWhile consumers generally anticipate tariffs to negatively impact their purchasing capacity and behavior,there are methods for companies to retain custom