SimilarWeb：2024年度Digital 100：美国数字化品牌榜单报告-10大类网站流量和应用使用状况（中译版）（28页）.pdf

1、2025 Digital 100 Insights Report|1Similarwebs annual report of the most important digital trends in 2024 in the USContributors:Laurie Naspe|Director,Market InsightsJames Quilter|Team Manager,Content MarketingDaniel Reid|Senior Analyst,Market Insights2025 Digital 100 Insights Report|2ContentsDigital

2、100 MethodologyIntroductionGood for the planet,good for youWellness becomes the ultimate goalRemote-controlled homeTrendsSocial reigns supreme(in marketing)Anxiety fuels the need for controlFragmented,ideological echo chambersN=1Economic uncertainty leading to bifurcation2024:Business attire,fully e

3、xtinctThe ChatGPT explosion2025 Digital 100 Insights Report|32024 might be considered the year that consumers took back controldeciding what news to read,what clothing to wear,and what food and products to put in(and on)their bodies.While economic volatility and political shifts likely spurred this

4、change,the brands that thrived delivered what consumers craved:transparency,empowerment,and choices aligned with their values and well-being.In a landscape where trust and authenticity became paramount,the most successful brands fostered deeper connections with their consumers through direct engagem

5、ent.Laurie Naspe|Director,Market Insights2025 Digital 100 Insights Report|4This report is based on Similarweb data,including traffic patterns for the fastest-growing sites,with over 100K visitors,in the United States,across key industries.The analysis looks at industries and websites and apps with t

6、he largest year-over-year change(2023 vs.2024)in average monthly website unique visitors on desktop and mobile web devices and average monthly active users(MAUs)on apps.Methodology 2025 Digital 100 Insights Report|5The 2025 Digital 100 Insights Report examines industries,digital strategies,and trend