当前位置:首页 >英文主页 >中英对照 > 中译版报告详情

皮尤研究中心:2024美国社交媒体使用情况研究报告(中译版)(30页).pdf

上传人: 白**** 编号:613732 2024-12-31 30页 905.14KB

下载:

1、 FOR RELEASE JANUARY 31,2024 BY Jeffrey Gottfried FOR MEDIA OR OTHER INQUIRIES:Jeffrey Gottfried,Associate Director,Research Monica Anderson,Director,Internet and Technology Research Haley Nolan,Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,January,

2、2024,“Americans Social Media Use”1 PEW RESEARCH CENTER www.pewresearch.org About Pew Research Center Pew Research Center is a nonpartisan,nonadvocacy fact tank that informs the public about the issues,attitudes and trends shaping the world.It does not take policy positions.The Center conducts public

3、 opinion polling,demographic research,computational social science research and other data-driven research.It studies politics and policy;news habits and media;the internet and technology;religion;race and ethnicity;international affairs;social,demographic and economic trends;science;research method

4、ology and data science;and immigration and migration.Pew Research Center is a subsidiary of The Pew Charitable Trusts,its primary funder.Pew Research Center 2024 2 PEW RESEARCH CENTER www.pewresearch.org How we did this To better understand Americans social media use,Pew Research Center surveyed 5,7

5、33 U.S.adults from May 19 to Sept.5,2023.Ipsos conducted this National Public Opinion Reference Survey(NPORS)for the Center using address-based sampling and a multimode protocol that included both web and mail.This way nearly all U.S.adults have a chance of selection.The survey is weighted to be rep

6、resentative of the U.S.adult population by gender,race and ethnicity,education and other categories.Polls from 2000 to 2021 were conducted via phone.For more on this mode shift,read our Q&A.Here are the questions used for this analysis,along with responses,and its methodology.A note on terminology:O

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
根据Pew Research Center的调查报告,以下是关于美国成年人社交媒体使用情况的几个关键点: 1. YouTube是最广泛使用的在线平台,83%的美国成年人表示曾经使用过。 2. Facebook紧随其后,68%的美国成年人使用。 3. Instagram的使用率为47%,而其他平台如Pinterest、TikTok、LinkedIn、WhatsApp和Snapchat的使用率在27%到35%之间。 4. Twitter和Reddit的使用率约为23%。 5. 今年首次调查的BeReal只有3%的美国成年人使用。 6. TikTok的用户增长显著,从2021年的21%增长到2023年的33%。 7. 18至29岁的年轻成年人比其他年龄段更可能使用多种社交媒体平台,其中74%的人至少使用过五种平台。 8. 不同年龄、种族、性别和教育水平的美国成年人对社交媒体的使用存在显著差异。
哪些平台最受欢迎? 不同年龄段人群如何选择社交媒体? 社交媒体使用与哪些人口统计学特征相关?
客服
商务合作
小程序
服务号
折叠