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1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.THE EVOLUTION OF AIIN MARKETINGResearch Created for Marketers20253.Methodology and Participants4.Introduction5.Success in the Use of AI for Marketing6.Use of AI in Overall Ma

2、rketing Strategy7.Most Efgective AI Tactics8.AI Challenges9.AI Tools 10.The Trust of AI to Make Critical Decisions11.Concerns About Using AI12.Future Impact of AI on Marketing13.Adopt or Die?14.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the char

3、ts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Rese

4、arch Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to

5、 Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research

6、 subscribers.Primary Marketing ChannelB2B(Business-to-Business)23%B2C(Business-to-Consumer)49%B2B and B2C Equally28%Number of EmployeesMore than 50019%50 to 50030%Fewer than 5051%Primary role in companyOwner/Partner/C-Level48%Vice President/Director/Manager33%Non-Management Professional19%SURVEY RES