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皮尤研究中心:2024美国成年人TikTok使用情况研究报告(英文版)(21页).pdf

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1、 FOR RELEASE FEBRUARY 22,2024 How U.S.Adults Use TikTok Around half of adult TikTok users in the U.S.have never posted a video themselves.And a minority of users produce the vast majority of content BY Samuel Bestvater FOR MEDIA OR OTHER INQUIRIES:Samuel Bestvater,Computational Social Scientist Aaro

2、n Smith,Director,Data Labs Sogand Afkari,Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,February 2024,“How U.S.Adults Use TikTok”1 PEW RESEARCH CENTER www.pewresearch.org About Pew Research Center Pew Research Center is a nonpartisan fact tank that i

3、nforms the public about the issues,attitudes and trends shaping the world.It does not take policy positions.The Center conducts public opinion polling,demographic research,computational social science research and other data-driven research.It studies politics and policy;news habits and media;the in

4、ternet and technology;religion;race and ethnicity;international affairs;social,demographic and economic trends;science;research methodology and data science;and immigration and migration.All of the Centers reports are available at www.pewresearch.org.Pew Research Center is a subsidiary of The Pew Ch

5、aritable Trusts,its primary funder.Pew Research Center,2024 2 PEW RESEARCH CENTER www.pewresearch.org How we did this Pew Research Center conducted this study to gain insight into TikTok users views of and behaviors on the site,as well as how those opinions might vary based on their posting activity

6、.To conduct this analysis,we surveyed 2,745 U.S.adult TikTok users in August 2023.Everyone who took part in this survey is a member of the Centers American Trends Panel(ATP)an online survey panel that is recruited through national,random sampling of residential addresses and indicated that they use

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根据Pew Research Center的调查报告,美国成年人使用TikTok的情况如下: 1. 约一半的美国成年TikTok用户从未发布过视频。 2. 少数活跃用户生产了TikTok上绝大多数内容。发布视频最多的25%的美国成人用户生产了所有公开视频的98%。 3. 典型的TikTok用户很少发布内容,大多数用户主要用来浏览和消费他人内容。 4. 尽管年轻用户更可能使用TikTok,但各年龄段用户发布视频的频率差异不大。 5. 发布过视频的用户通常会关注更多其他账户,拥有更多粉丝,更可能填写账户简介,并且更可能对“推荐页”上的内容感兴趣。 6. 大多数TikTok用户(85%)认为“推荐页”上的内容至少有点有趣,其中40%的用户认为非常有趣。 综上所述,TikTok上活跃的内容生产者是少数,大多数用户是内容消费者。尽管年轻用户更活跃,但各年龄段用户发布内容的频率差异不大。用户普遍对“推荐页”上的内容感兴趣。
美国成年人如何使用TikTok? TikTok上哪些用户在发布视频? TikTok用户对“推荐页”内容有何看法?
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