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Emplifi:2024年Q4全球旅游行业基准报告-社交媒体趋势洞察(中译版)(34页).pdf

上传人: Kell****reet 编号:608379 2024-12-30 34页 3.13MB

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1、QUARTERLY INDUSTRY BENCHMARKS Emplifi,Inc.All Rights Reserved.TravelWorldwideQ4 2024The Emplifi quarterly industry report reveals insights into the latest social media trends around the worldIncluding data on the developments in both paid and organic,the report helps marketers gain knowledge about t

2、heir industry.Emplifi is the trusted social media management partner to thousands of enterprise brands and SMBs.Leveraging the largest social media dataset in the industry,Emplifis unified marketing platform helps brands large and small ensure their investment in social media is delivering measurabl

3、e business outcomes.Working with over 20,000 brands globally,Emplifi develops the leading social media management platform.Emplifi,Inc.All Rights Reserved.Emplifi,Inc.All Rights Reserved.TravelWorldwideUser Generated ContentDiscover the best user-generated content with a few clicks Collect content f

4、rom top social channels,influencers,or employeesShare and manage content with robust access management and automated approval/denial rulesEasily analyze UGC performance to evolve your marketing strategyDrive commerce conversion with Emplifi UGCBook a demo at:https:/emplifi.io/demo Emplifi,Inc.All Ri

5、ghts Reserved.Brands leveraging our UGC solution:Date range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.Whats Achievable with UGC?Increase in ConversionIncrease in Website VisitsIncrease in Average Order ValueOctober 01,2024-December 31,2024Brands UGC Accounts Benchmark4.4x1.04x2.9xOu

6、r Brands customers saw:Emplifi,Inc.All Rights Reserved.TravelWorldwideOrganic:Facebook&InstagramDate range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.October 01,2024-December 31,2024Facebook brands Pages in WorldwideTravelWorldwideFacebook:brands Pages Interaction DistributionWorldwi

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Emplifi的季度行业报告显示,最新的社交媒体趋势显示,全球旅行行业的 median post interactions 在 Facebook 和 Instagram 上分别为 4,405 和 896。在 Facebook 上,以 Majellando 为代表的品牌表现突出,而 Instagram 上 Thrillophilia 的表现最为出色。文章还提到,Instagram 在用户参与度和活动量方面优于 Facebook,这表明营销人员应将更多的精力放在 Instagram 上。此外,文章分析了旅行行业在 Facebook 和 Instagram 上的广告表现,发现 Facebook 信息流广告的 CTR 最高,为 1.52%,而 Instagram 故事广告的 CTR 为 0.59%。最后,报告指出,使用 Emplifi 的数据驱动指标可以最大化付费广告的效益。
"2024年第四季度全球旅游行业社交媒体基准报告" "Emplifi报告揭示了最新的全球社交媒体趋势" "如何利用用户生成内容提升旅游行业社交媒体表现"
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