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Emplifi:2024年Q4全球美妆行业基准报告-社交媒体趋势洞察(中译版)(37页).pdf

上传人: Kell****reet 编号:608376 2024-12-30 37页 3.23MB

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1、QUARTERLY INDUSTRY BENCHMARKS Emplifi,Inc.All Rights Reserved.BeautyWorldwideQ4 2024The Emplifi quarterly industry report reveals insights into the latest social media trends around the worldIncluding data on the developments in both paid and organic,the report helps marketers gain knowledge about t

2、heir industry.Emplifi is the trusted social media management partner to thousands of enterprise brands and SMBs.Leveraging the largest social media dataset in the industry,Emplifis unified marketing platform helps brands large and small ensure their investment in social media is delivering measurabl

3、e business outcomes.Working with over 20,000 brands globally,Emplifi develops the leading social media management platform.Emplifi,Inc.All Rights Reserved.Emplifi,Inc.All Rights Reserved.BeautyWorldwideUser Generated ContentDiscover the best user-generated content with a few clicks Collect content f

4、rom top social channels,influencers,or employeesShare and manage content with robust access management and automated approval/denial rulesEasily analyze UGC performance to evolve your marketing strategyDrive commerce conversion with Emplifi UGCBook a demo at:https:/emplifi.io/demo Emplifi,Inc.All Ri

5、ghts Reserved.Brands leveraging our UGC solution:Date range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.Whats Achievable with UGC?Increase in ConversionIncrease in Website VisitsIncrease in Average Order ValueOctober 01,2024-December 31,2024Brands UGC Accounts Benchmark4.4x1.04x2.9xOu

6、r Brands customers saw:Emplifi,Inc.All Rights Reserved.BeautyWorldwideOrganic:Facebook&InstagramDate range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.October 01,2024-December 31,2024Facebook brands Pages in WorldwideBeautyWorldwideFacebook:brands Pages Interaction DistributionWorldwi

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本文是Emplifi发布的关于全球美妆行业社交媒体基准报告的摘要。报告揭示了最新的全球社交媒体趋势,并提供了美妆行业在Facebook和Instagram上的有机和付费社交 media 表现数据。关键点包括: 1. 有机表现:Facebook上,直播视频帖子互动最多,而Instagram上,Reel和Carousel帖子表现良好。 2. 付费广告:全球范围内,Facebook和Instagram上美妆品牌广告的成本效益不同,FB Feed的CPC和CPM最低,而Instagram Reels和Stories的CPM最低。 3. 受众规模:Instagram美妆账号的粉丝数普遍高于Facebook账号的点赞数,Instagram上的用户参与度也更高。 4. 帖子互动:Facebook上,Herbalife是最表现突出的页面,而Instagram上,Rare Beauty by Selena Gomez是最受欢迎的个人账号。 5. 内容策略:Emplifi建议利用其平台发现受众喜爱的内容,学习何时何地发布,并利用关键内容洞察指导策略。 报告还提供了不同平台位置(如Feed、Reels、Stories等)的CPC、CPM和CTR数据,以及不同广告账户的支出情况。这些数据可以帮助品牌更好地理解和优化他们在社交媒体上的表现。
"社交媒体行业最新动态如何?" "如何利用用户生成内容提升品牌影响力?" "全球美妆行业社交媒体广告花费情况如何?"
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