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Emplifi:2024年Q4全球金融行业基准报告-社交媒体趋势洞察(中译版)(37页).pdf

上传人: Kell****reet 编号:608373 2024-12-30 37页 3.23MB

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1、QUARTERLY INDUSTRY BENCHMARKS Emplifi,Inc.All Rights Reserved.FinanceWorldwideQ4 2024The Emplifi quarterly industry report reveals insights into the latest social media trends around the worldIncluding data on the developments in both paid and organic,the report helps marketers gain knowledge about

2、their industry.Emplifi is the trusted social media management partner to thousands of enterprise brands and SMBs.Leveraging the largest social media dataset in the industry,Emplifis unified marketing platform helps brands large and small ensure their investment in social media is delivering measurab

3、le business outcomes.Working with over 20,000 brands globally,Emplifi develops the leading social media management platform.Emplifi,Inc.All Rights Reserved.Emplifi,Inc.All Rights Reserved.FinanceWorldwideUser Generated ContentDiscover the best user-generated content with a few clicks Collect content

4、 from top social channels,influencers,or employeesShare and manage content with robust access management and automated approval/denial rulesEasily analyze UGC performance to evolve your marketing strategyDrive commerce conversion with Emplifi UGCBook a demo at:https:/emplifi.io/demo Emplifi,Inc.All

5、Rights Reserved.Brands leveraging our UGC solution:Date range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.Whats Achievable with UGC?Increase in ConversionIncrease in Website VisitsIncrease in Average Order ValueOctober 01,2024-December 31,2024Brands UGC Accounts Benchmark4.4x1.04x2.9x

6、Our Brands customers saw:Emplifi,Inc.All Rights Reserved.FinanceWorldwideOrganic:Facebook&InstagramDate range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.October 01,2024-December 31,2024Facebook brands Pages in WorldwideFinanceWorldwideFacebook:brands Pages Interaction DistributionFin

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本文是Emplifi发布的关于全球金融行业社交媒体基准报告的摘要。报告揭示了最新的全球社交媒体趋势,并提供了金融品牌在有机和付费社交媒体活动中的表现数据。关键点包括: 1. 有机社交媒体表现:Emplifi的数据表明,在Facebook上,以直播视频为代表的有机内容类型表现最佳,而在Instagram上,Carousel和Reel类型的帖子互动最多。 2. 付费社交媒体表现:全球范围内,金融行业在Facebook和Instagram上的广告成本(CPC和CPM)最低的投放位置分别是Facebook Reels和Instagram Reels。 3. 社交媒体受众规模:报告指出,在Facebook上,金融类别的页面粉丝数量多于Instagram上的关注者数量;而在Instagram上,金融类别的账户互动活动几乎与Facebook相当。 4. 行业领先品牌:在Facebook上,表现最好的金融品牌页面是Bank of Baroda;在Instagram上,则是Moneycontrol。 5. 用户生成内容(UGC)的影响:利用UGC可以显著提升转化率、网站访问量和平均订单价值。 以上摘要基于Emplifi报告中的核心数据,提供了金融行业社交媒体营销的关键洞察。
"金融行业社交 media 现状如何?" "如何利用用户生成内容提升商业转化?" "金融品牌在 Facebook 和 Instagram 上的表现对比分析"
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