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Emplifi:2024年Q4全球汽车行业基准报告-社交媒体趋势洞察(中译版)(37页).pdf

上传人: Kell****reet 编号:608356 2025-02-11 37页 3.24MB

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1、QUARTERLY INDUSTRY BENCHMARKS Emplifi,Inc.All Rights Reserved.AutoWorldwideQ4 2024The Emplifi quarterly industry report reveals insights into the latest social media trends around the worldIncluding data on the developments in both paid and organic,the report helps marketers gain knowledge about the

2、ir industry.Emplifi is the trusted social media management partner to thousands of enterprise brands and SMBs.Leveraging the largest social media dataset in the industry,Emplifis unified marketing platform helps brands large and small ensure their investment in social media is delivering measurable

3、business outcomes.Working with over 20,000 brands globally,Emplifi develops the leading social media management platform.Emplifi,Inc.All Rights Reserved.Emplifi,Inc.All Rights Reserved.AutoWorldwideUser Generated ContentDiscover the best user-generated content with a few clicks Collect content from

4、top social channels,influencers,or employeesShare and manage content with robust access management and automated approval/denial rulesEasily analyze UGC performance to evolve your marketing strategyDrive commerce conversion with Emplifi UGCBook a demo at:https:/emplifi.io/demo Emplifi,Inc.All Rights

5、 Reserved.Brands leveraging our UGC solution:Date range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.Whats Achievable with UGC?Increase in ConversionIncrease in Website VisitsIncrease in Average Order ValueOctober 01,2024-December 31,2024Brands UGC Accounts Benchmark4.4x1.04x2.9xOur Br

6、ands customers saw:Emplifi,Inc.All Rights Reserved.AutoWorldwideOrganic:Facebook&InstagramDate range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.October 01,2024-December 31,2024Facebook brands Pages in WorldwideAutoWorldwideFacebook:brands Pages Interaction DistributionWorldwide,Auto

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本文是Emplifi发布的季度行业报告,主要分析了全球社交媒体趋势,特别是关于汽车行业的社交媒体表现。报告发现,汽车品牌在Facebook和Instagram上的有机和付费活动都显示出增长趋势。例如,全球Auto类别的Facebook页面在2024年Q4的互动量占比为3.9%,而Instagram上的Auto类别账号互动量排名第五。此外,报告还指出,Facebook的Feed广告位置成本最低,而Instagram的Reels广告位置成本最低。在有机性能方面,Facebook的Live Video表现最佳,而Instagram的Carousel表现最佳。最后,报告提供了关于内容创作、受众互动和广告投放的洞见,帮助品牌在社交媒体上实现可衡量的商业成果。
"2024年全球汽车行业社交 media 报告有哪些亮点?" "如何利用用户生成内容提高汽车品牌的在线互动率?" "汽车品牌在Facebook和Instagram上的广告投放策略有哪些差异?"
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