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Emplifi:2024年Q4全球电商行业基准报告-社交媒体趋势洞察(英文版)(37页).pdf

上传人: Kell****reet 编号:608352 2025-02-11 37页 3.23MB

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1、QUARTERLY INDUSTRY BENCHMARKS Emplifi,Inc.All Rights Reserved.EcommerceWorldwideQ4 2024The Emplifi quarterly industry report reveals insights into the latest social media trends around the worldIncluding data on the developments in both paid and organic,the report helps marketers gain knowledge abou

2、t their industry.Emplifi is the trusted social media management partner to thousands of enterprise brands and SMBs.Leveraging the largest social media dataset in the industry,Emplifis unified marketing platform helps brands large and small ensure their investment in social media is delivering measur

3、able business outcomes.Working with over 20,000 brands globally,Emplifi develops the leading social media management platform.Emplifi,Inc.All Rights Reserved.Emplifi,Inc.All Rights Reserved.EcommerceWorldwideUser Generated ContentDiscover the best user-generated content with a few clicks Collect con

4、tent from top social channels,influencers,or employeesShare and manage content with robust access management and automated approval/denial rulesEasily analyze UGC performance to evolve your marketing strategyDrive commerce conversion with Emplifi UGCBook a demo at:https:/emplifi.io/demo Emplifi,Inc.

5、All Rights Reserved.Brands leveraging our UGC solution:Date range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.Whats Achievable with UGC?Increase in ConversionIncrease in Website VisitsIncrease in Average Order ValueOctober 01,2024-December 31,2024Brands UGC Accounts Benchmark4.4x1.04x

6、2.9xOur Brands customers saw:Emplifi,Inc.All Rights Reserved.EcommerceWorldwideOrganic:Facebook&InstagramDate range:Sample:Source:Emplifi data Emplifi,Inc.All Rights Reserved.October 01,2024-December 31,2024Facebook brands Pages in WorldwideEcommerceWorldwideFacebook:brands Pages Interaction Distrib

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本文是Emplifi发布的关于全球电商行业社交媒体趋势的季度报告。报告揭示了以下关键数据和趋势: 1. 电商行业在Facebook和Instagram上的用户生成内容(UGC)表现出色,品牌通过UGC解决方案实现了销售额的大幅增长。 2. Facebook和Instagram上电商品牌的页面互动数据显示,Facebook电商页面的粉丝数量高于Instagram,但Instagram的活跃用户互动率更高。 3. 在Facebook上,直播视频内容的互动率最高,而在Instagram上,Reel和Carousel类型的有机内容表现良好。 4. Netflix和Netflix India在Facebook和Instagram上分别拥有最佳的页面和个人资料表现。 5. 在广告方面,Facebook和Instagram的广告成本差异显著,Instagram的广告成本较低,但Facebook的广告互动率更高。 综上所述,Emplifi的报告表明,社交媒体上的用户生成内容和广告对于电商品牌的影响巨大,而Facebook和Instagram是电商营销的关键平台。
"社交媒体行业最新趋势是什么?" "如何利用用户生成内容提升电商转化率?" "Facebook和Instagram上哪些电商品牌表现最佳?"
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