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1、6 actionable insights for whats next in marketing strategy and AI integration in 2025 and beyondGartner Marketing PredictionsCMOs can use these predictions to:Prepare to serve human and machine customers Marketing leaders are bracing for a future powered by artificial intelligence(AI).AI will radica

2、lly reshape social media and search landscapes,creative work,brand positioning and perceptions of truth.Here are six marketing predictions from Gartner experts that offer a perspective on the opportunity created by social medias decay,an AI-free approach to communicating brand value and the myriad w

3、ays in which generative AI(GenAI)will change the landscape of everything from search behavior to staffing considerations.Establish GenAI upskilling for in-house creatives Invest in cross-functional teams to ensure all brand content adheres to guidelines Refocus customer acquisition and loyalty strat

4、egies to offset social media attrition Audit and test how AI-free experiences impact brand engagement Develop unique branded research to ensure mentions in GenAI searchGartner for Marketing Follow Us on LinkedIn Become a Client 2Gartner Marketing PredictionsGartner Marketing PredictionsBy 2027,mobil

5、e app usage will decrease by 25%as audiences shift to using AI assistants.CMOs should begin scenario planning for the impacts of decreased mobile app usage.CMOs will build AI experimentation into their mobile app roadmapThe evidenceGlobal app downloads across iOS and Google Play declined by 1.7%YOY

6、in Q224.With ChatGPT being one of the fastest growing apps in history,CMOs must prepare for the impact this will have on their brand and the opportunities it presents.The impactMobile app development costs will decrease for brands that arent overly reliant on driving revenue via apps.Other brands ma