ComScore：2024年印度社交媒体状况报告：如何优化社交媒体内容（英文版）（39页）.pdf

1、November 14,2024India/2024The State of Social Media1Todays PresentersVivekJaiswalSales DirectorAtulNandoskarSales DirectorComscore:One Cross-Platform Measurement SolutionINSIGHTS that help you understand your audiences interests,attitudes,and behaviors across screens and how various touchpoints impa

2、ct the holistic audience and consumer journeyMEASURE accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.PLAN cross-platform campaigns

3、that will go beyond demographics to interests,attitudes,&behaviors to reach any target audience with Comscore digital and social.ACTIVATE your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialAgenda1234Social Medi

4、a Landscape1.1 Industry Size1.2 User Profile1.3 Platforms&FormatsConclusions4.1 Key TakeawaysSocial Incremental Audience3.1 The Key Piece forCross-PlatformStrategies3.2 Case StudyMain Players2.1 Influencers&Brands2.2 Optimize yourContent Performance 2.3 Partnerships2.4 Insight Highlights1Social Medi

5、a Landscape1.1 Industry Size1.2 Users Profile1.3 Platforms&Formats1.Social Media Landscape:Industry SizeSource:Comscore MMX Multi-Platform,Total Audience,Total Digital Population(TDP)and Social Media,September 2024,Worldwide Rollup*Worldwide Rollup represents the summation of the following individua

6、lly reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Social Media Populati