TikTok：What's Next 2025：TikTok 全球流行趋势报告（英文版）（38页）.pdf

1、Brand Chem2025Trend Report2Table of ContentsMethodology01Our Trend MethodologyResearch MethodologyIntroduction02Brand ChemTrend Themes03 Brand Fusion Identity Osmosis Creative Catalysts34781828Whats Next 2025|Trend Report3We define trends based on their impact and lifespan,and through our Speeds of

2、Culture methodology,we make a key distinction between whats trending now(in the short-term)vs.being on-trend(in the long-term).For this trend report,we will focus on our longer-term trends,Trend Forces and Signals,that will shape 2025.Check out Year on TikTok 2024 as we scroll back to the years most

3、 memorable trends,creators and moments with our community.Want to learn more about Trends?Check out our Trend Dashboards on the TikTok Creative Center Read our Trend Reports in the Trends Hub on the TikTok Creative CenterCurious what took off in 2024?Our Trend MethodologyWhats Next 2025|Trend Report

4、TikTok Speeds of CultureTrend Moments Trend SignalsTrend ForcesCreative Prompts that quickly gain traction and buzz through high participationAn emerging user behavior or interest revealed through new content patternsEnduring,large-scale behavioral transformationTrending Now(short-term)On Trend(long

5、-term)4Research MethodologyThis report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third party commissioned research studies utilizing mixed methods approaches often including quantitative online surveys,exposure to stimuli in a mock TikTok env

6、ironment,and/or advanced analytics.In this report,weve focused on studies from 2022 2024,which are most relevant,innovative,and speak to the larger trend forces at play in 2024.Research StudyMarketsSourceMethodologyUnlocking Business Impact through Personal and Cultural RelevanceUnited States,United