TikTok：2025年TikTok“Q5”营销策略季节性指南：抢抓假日购物季最后的黄金期窗口期（中译版）（13页）.pdf

1、Capitalize on the post-holiday shopping window with TikTokQ5 Seasonon TikTokThis playbook is for US audiences.To adapt for other regions,see the Global Q5 Narrative Survey Results.Q5 on TikTokQ5,the period right after the holiday season,is a prime opportunity for brands to capture consumer attention

2、.Audiences on TikTok are actively seeking new deals,trends,and products to kickstart their new year.Drive post-holiday sales during this hidden gem of a shopping moment.49%creator shopping contentSource:TikTok internal data,Dec 2023 to Jan 2024 Q4 startsDecember 26Mid-JanuaryThe Q5 opportunity lives

3、 on TikTok.YoY#Shopping videos made from Q5 2023 to Q5 2024+48%of users will spend the same amount of time or even more time watching TikTok post-holiday85%of users will spend the same or more$for post-holiday shopping 78%As expected,holiday-related videos made dropped steeply in January 2024.And ye

4、t,shopping content peaked in that same month,showing that shopping continues to be top of mind even post-holidays.Even after the holiday highs end,shopping interest sustains into January.3M300K0500K1M1.5M2M2.5M050K100K150K200K250KOCT 2023NOV 2023DEC 2023JAN 2024FEB 2024Source:TikTok internal data,De

5、c 2023 to Jan 2024 Holiday-related videosShopping-related videosin year-end shopping videos made from Dec 2023 to Jan 2024+79%Source:TikTok internal data,Dec 2023 to Jan 2024 Top content users want to see around Q5:38%hauls and reviewsSource:TikTok internal data,US,comparing videos made in the last

6、week of Dec 2023-first two weeks of Jan 2024 to the last week of Dec 2022-first two weeks of Jan 2023Source:TikTok Marketing Science Global Custom Q5 Survey via AYTM,September 2023.Base:TikTok users 18(n=2250Source:TikTok Marketing Science Global Custom Q5 Survey via AYTM,September 2023.Base:TikTok