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1、U N I T E D S T A T E SLeague goals:MLS report 2024A look inside the unique and passionate fandom of Major League Soccer players,teams,and the leagueLiving consumer intelligence| goals:MLS report 20242Interest in Major League Soccer(MLS)has surged,particularly after Lionel Messis game-changing move

2、to Inter Miami CF in July 2023.This report leverages YouGovs proprietary data to provide in-depth insights into MLSs growing fanbase,including key demographics and their social and political attitudes.The report uncovers the most popular and emerging players in the MLS,along with global player trend

3、s,and reveals which teams capture the most attention.Additionally,it examines fan behaviors around game attendance,TV viewership,and evolving preferences in gambling,gaming,and top fashion brands providing actionable insights for teams,leagues,brands,and sports marketers across the country.Scoring S

4、upportYouGov SportsIndex,September 1,2020 August 31,2024.26-week moving average.Q:Overall,which of the following brands do you have a POSITIVE impression?/Now which of the following brands do you have a NEGATIVE impression?(Impression=NET total;US gen pop 18+n 8,600)9/01/2024Net Impression of Major

5、League Soccer(US gen pop)July 2023:Messi signs with Inter Miami CF3League goals:MLS report 2024MLS passes all other soccer leagues among AmericansYouGov Profiles USA,August 18,2024.League followers are defined as having top-2 box level of interest;Respondents select a league as a top interest or ind

6、icate that they are“somewhat interested in the league(n 13,000).At least 60%of MLS fans also follow either La Liga or the English Premier League.Gen popMLS fans17%16%14%13%12%12%10%9%MajorLeagueSoccerEnglishPremierLeagueLa LigaNationalWomensSoccerLeagueSerie ABundesligaLigue 1Liga MXWhat other socce