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1、THE MARKETERS GUIDE TO AUDIOBusting the biggest myths in mediaTHE AUDIO ADVANTAGEMost engaged audience 61%of Audio fans listen through ads,compared to just 19%of TV viewersThe#1 reach medium 96%listen to Audio dailyRemarkable ROI Audio drives 12%higher purchase conversion than TVThe Marketers Guide

2、to Audio 2The ultimate goal for advertisers,large or small,is to get customers to like you,secure their loyalty,and ultimately claim a larger share of the consumer purchasing pie.And amid a seemingly endless buffet of advertising options,more and more advertisers are turning to Audio for unparallele

3、d reach with the most engaged audience.Its a medium that resonates deeply,compelling listeners not only to listen,but also to act.Thats why savvy advertisers are embracing Audio like never before.Ready to learn how to make Audio work for you?Were excited to share the guide for mastering the art of A

4、udio advertising.The Marketers Guide to Audio 2The Marketers Guide to Audio 3Busting media mythsTodays media landscape offers more advertising channels than you can count.And with all the buzz around trends,media darlings,and viral results,its easy to get caught up in the misconceptions about what w

5、orks and what doesnt.But fear not,because were going to bust through those myths like a hot knife through butter.So grab your headphones and get ready to tune in as we debunk some of the most common misconceptions about Audio advertising.The Marketers Guide to Audio 3The Marketers Guide to Audio 4TV

6、S REACH IS DWINDLINGNielsen reports that Audio consumption has soared past TV leaving the action between our ears as the biggest game in town for reaching consumers.Audios reach is:+10%above live+time-shifted TV+13%more than connected TV(CTV)viewership2x the attention of TVSource:Dentsu Attention Ec