VML：2024亚太地区未来消费者深度解析报告：聚焦6个国家（第一版）（中译版）（26页）.pdf

1、APACs FUTURE SHOPPER:A Six-Nation Deep DiveNovember 20241ST EDITION2CONTENTS3 The Asian Shopper:Tech-Forward,Demanding&Value-Conscious4 SECTION 1:Australia&New Zealand The Early Adopter Myth:Are Aussies and Kiwis Really Future Shoppers?8 SECTION 2:China The Era of Decentralisation in China 12 SECTIO

2、N 3:Thailand APACs Social Shopping Powerhouse The New Normal in E-commerce16 SECTION 4:Indonesia On Their Terms:Understanding the Omni-Channel Demands of Indonesian Consumers20 SECTION 5:India Indias Retail Gold Rush:An Opportunity for Brands 24 Conclusion25 How VML Can Help26 About VML3THE ASIAN SH

3、OPPER:TECH-FORWARD,DEMANDING&VALUE-CONSCIOUSThe Future Shopper:APAC EditionWelcome to the 1st edition of APACs Future Shopper our latest research that gives brands an unparalleled look into the habits and shopping trends of 8,500 vastly different consumers across China,Thailand,India,Indonesia,Austr

4、alia,and New Zealand.As online shopping seamlessly blends into the broader retail landscape demanding truly omni-channel experiences,APAC stands out as a hotbed for innovation and rapidly evolving consumer behaviour.With a vast amount of data underpinning these trends,this report goes beyond simply

5、analysing online shopping;it explores the nuances of how APAC consumers shop,engage,connect with brands and most importantly,how to apply these learnings.As we explore the region,notable trends are shaping the future of shopping in APAC.We see the decentralisation of e-commerce in China,with social

6、commerce giants like Douyin and Pinduoduo challenging traditional marketplaces by emphasising personalised experiences.Thailand leads the region in social commerce dominance,driven by TikToks“Shoppertainment”and influencer marketing,fuelled further by growing“Buy Now,Pay Later”adoption.Brands Down U