璞跃（Plug and Play）：2024旅游业中的生成式AI：应用现状与未来潜力深度解析报告（英文版）（65页）.pdf

1、Page/2024 Plug and Play VenturesGenerative AI in Travel Current State of Adoption&Potential Applications2024 Plug and Play VenturesPage/2024 Plug and Play Ventures2Enterprise technological adoption can be problem-driven(internal push)or tech-driven(external pull).Generative AIs sudden rise in popula

2、rity has resulted in many companies being driven by an external pull to use this technology to enhance their customer-facing applications and internal processes.This report,commissioned by Changi Airport Group,aims to provide travel enterprises with a landscape overview and analysis of generative AI

3、,including how different industries are applying the technology,concluding with a suggestion of next steps that travel enterprises can take to experiment with generative AI.Generative AI in TravelReport Objective2024 Plug and Play VenturesPage/2024 Plug and Play Ventures3Kristi Choi Principal Ventur

4、esIns Lpez Analyst Ventures1.Generative AI Overview 1.1.Whats new about generative AI?2.Top Use-Cases&Applications 2.1.Which industries could gain the most financially by adopting gen AI?2.2.How far along is gen AI adoption in the Travel industry?2.3.What are the top use cases across enterprise func

5、tions?3.Key Learnings 3.1.Takeaways from Generative AI in Travel Report5 5 7 7 15 39 62 62Generative AI in TravelTable of ContentsCo-authors2024 Plug and Play VenturesPage/2024 Plug and Play Ventures1.1.Whats new about Gen AI?Page/2024 Plug and Play Ventures51.1.Whats new about generative AI?Enterpr

6、ises have gradually and imperceptibly embedded AI in many of the products and services we use every day,from powering personalized recommendations to optimizing routes for delivery services.Traditional AI follows specific programming to make decisions.Generative AI goes a step beyond by creating new