STL Partner&Amdocs：2024年电信企业把握订阅市场机遇的关键成功因素研究报告（中译版）（27页）.pdf

1、 KEY SUCCESS FACTORS FOR CAPTURING THE SUBSCRIPTION MARKETPLACE OPPORTUNITY We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries.Our analysis identifies the critical success factors telcos need to capture this opportunity.Henry Osborne,

2、Senior Consultant|May 2024 Consumer Services In collaboration with:KEY SUCCESS FACTORS FOR CAPTURING THE SUBSCRIPTION MARKETPLACE OPPORTUNITY|MAY 2024 STL Partners CONSUMER SERVICES 2 Executive Summary Subscription marketplaces are an area where telcos can build on their established and trusted rela

3、tionship with their customers to offer a wider range of lifestyle services and combat network commoditisation.Telcos have a long history in offering subscription-based access to content to their customers with most incorporating content services(such as Netflix,Disney+)into their entertainment packa

4、ges.However,some leading telcos have started to provide aggregated platforms to offer a wider variety of services across multiple categories in one single bill.In this report we outline how telcos can drive the flywheel to ensure success in this arena.See Figure 1.Figure 1:The flywheel for success i

5、n the subscription marketplace Source:STL Partners Recommendations for driving the subscription marketplace flywheel We have analysed 20 organisations across telecoms,banking,fitness,entertainment and retail to provide recommendations to help telcos utilise their loyal customer base and capture the

6、subscription marketplace opportunity.Build customer loyalty from an existing successful service feature:Most telcos have traditionally had a strong entertainment offering,building a solid foundation of trust and credibility with their customers.Telcos can use this relationship to expand to a wider r