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欧晰析咨询:2024年全球旅游业展望报告:风浪渐息?(中译版)(37页).pdf

上传人: Kell****reet 编号:182280 2024-11-22 37页 3.13MB

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1、Spring 2024Calmer Waters Ahead?Global Travel Outlook2|OC&C Strategy Consultants 2023 The travel industry has suffered a turbulent recovery path post-Covid,facing into high-cost inflation,labour shortages,conflicts in the Ukraine and the Middle East,low consumer confidence and limited growth in real

2、disposable incomes however,consumer demand for leisure experiences remains strong(with consumers prioritising spend on travel including willingness to spend COVID savings on travel);alongside this,business travel is returning faster than many expected As a result,and in spite of the challenging macr

3、o outlook,we cautiously expect calmer waters ahead for the global travel industry with travel volumes forecast to grow at 4-6%pa1over the next 5 years However,pressures on management teams remain high with multiple challenges including ensuring fit for purpose commercial,marketing,distribution and l

4、oyalty strategies,refining product propositions to meet evolving consumer needs,and ensuring a lean operating model(leveraging strong tech/digital capabilities,and attractive talent propositions)For investors there are a range of sector opportunities in the coming year,as we expect a backlog of high

5、-quality,investible assets to come to market after the hiatus of the last few yearsSource:OC&C analysisSummary1.Consensus CAGR 2023-28 for total volume of tripsCalmer Waters Ahead-Global Travel Outlook-March 20243|OC&C Strategy Consultants 2023In aggregate,global travel has almost recovered to 2019

6、levels however in certain regions it remains at 75-90%100978675106921019610511585100861091031069193AfricaAsiaWestern EuropeEastern EuropeCentral&South AmericaMiddle EastNorth AmericaSouthwest PacificWorld100(Nov-23=2019 levels)Revenue Passenger Kilometres by Carrier Registered Region1Indexed 100=201

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根据报告的内容,本文主要讨论了2024年全球旅游业的展望。文章指出,尽管面临高通胀、劳动力短缺、乌克兰和中东冲突、低消费者信心和实际可支配收入增长有限等挑战,但消费者对休闲体验的需求仍然强劲,且商业旅行恢复速度快于预期。因此,尽管宏观经济前景充满挑战,但预计未来五年全球旅游业的旅游量将以每年4-6%的速度增长。然而,管理层面临的压力依然很高,包括确保合适的商业、营销、分销和忠诚度策略,完善产品以满足不断变化的消费者需求,以及确保精益运营模式(利用强大的技术/数字能力和有吸引力的人才策略)。对于投资者来说,未来一年将有一系列行业机会,预计会有大量高质量、可投资资产进入市场。
2024年全球旅行市场展望如何? 疫情后旅行需求有何变化? 旅行价格未来走势如何?
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