艾意凯：2024年度欧洲建筑施工行业承包商调查报告：探寻行业增长潜能（中译版）（19页）.pdf

1、SPECIAL REPORTThe Search for Growth in the European Building and Construction Sector Annual European Contractor Survey SPECIAL REPORT1.Overview 32.Persistent market pressures 54.Sustainable solutions as a strategy 95.Digitisation on the rise 126.Looking ahead 16Contents2 Annual European Contractor S

2、urvey 3Annual European Contractor SurveyThe European building and construction sector stands at a crossroads.After enduring several years of unprecedented challenges marked by surging interest rates,persistent inflation,and wavering consumer and business confidence market participants face a critica

3、l decision.While there is increasing consensus that markets have reached the bottom of the cycle,the timing of recovery remains unclear.In the face of this dilemma,do participants retreat to the safety of familiar short-term cost-cutting measures or do they invest more boldly in the long-term strate

4、gies that will define the future of their businesses?Following this prolonged period of disruption and uncertainty in key European markets,resulting in suppressed demand and margin pressures,many participants across the building and construction value chain are cautiously starting to plan how to pos

5、ition themselves for growth.At this critical juncture,L.E.K.Consultings long-running European Contractor Survey reveals important perspectives on the path ahead.Our survey results show a sector in flux,where the pressing need to secure the bottom line often overshadows vital,longer-term imperatives,

6、including building safety assurance,sustainability and productivity.Yet,beneath this tension lies a powerful narrative of resilience.Contractors that embrace innovation,prioritise key growth areas such as energy efficiency and invest in digital transformation are not just surviving;they are position