欧晰析咨询（OC&C） ：2024年全球汽车颠覆时速表研究报告（中译版）（34页）.pdf

1、Where to rev upGlobal Automotive Disruption Speedometer 2024IntroductionThe automotive industry is being buffeted by more forces now than at any time since cars were invented:advanced technologies,the push for sustainability,expanded regulations and(de-)globalisation,to name a few.But what often get

2、s forgotten is the consumer,who ultimately decides what car to buy and how to manage it.And as we have seen with the latest electric-vehicle(EV)purchase trends,consumer preferences can often diverge from manufacturer and government ambitions.Todays consumers arent moving as fast as the hype is.Theyr

3、e open to new propositions,but increasingly know what they want and affordability plays a key role.Successful businesses will meet consumers where they are rather than trying to lead them by the nose.In the 2024 Speedometer,we share more detailed findings and insights on the key trends and implicati

4、ons for the winning businesses of the future,highlighting where to rev up investments and where to reverse.2|SPEEDOMETER|WHERE TO REV UP|OC&CIn This ReportFunctional,not fun.Consumers still want their own car,but cars have become an increasingly functional purchase driven by need and cost,not status

5、.Physical is the new digital.The online shopping that took off during the pandemic has waned,giving way to an omnichannel approach which acknowledges consumer preferences and the inherently physical nature of car sales and servicing.Traditional dealers are best placed to succeed,but those that best

6、integrate learnings from digital retail will be the winners.Cars are connected-but consumers are just starting to log on.OEMs have every incentive to create apps that provide avenues for post-sale engagement,and they have built the features to do so.With one-third of owners using car apps,theres an