6sense ：2024首席财务官B2B营收预测与高效增长指南：现代数据采集与AI驱动的数据分析赋能营收增长与风险管理（中译版）（23页）.pdf

1、Use Modern Data Collection and AI-Powered Analysis to Improve Sales and Eliminate RiskeBOOKThe CFOs Guide to B2B Revenue Forecasting and Efficient GrowthIntroductionTo maintain a healthy balance sheet,its critical for CFOs to get those answers right.And thats where things get tricky.When CFOs trim b

2、udgets with a too-heavy hand,they can cripple the business future growth.Conversely,if they dont trim enough,the business can bleed out.Worse still,CFOs are often forced to make decisions based on the hunches and guesswork provided by stakeholders in other departments namely sales and marketing.The

3、critical key to eliminating these disruptive guessing games is for Chief Financial Officers(and their companies revenue teams)to have access to unbiased,real-time data that make a big impact on pipeline,such as:Which prospective customers are shopping for your companys solutions What theyre research

4、ing and how much research theyve conducted How much they are likely to spend,and How close they are to making a buying decisionIt doesnt matter how much a marketing or sales team crows about other metrics such as email open rates,organic website traffic,and other golden oldies.That stuff wont amount

5、 to much if they cant build a reliable,high-quality pipeline.When the economy falters,buyer behavior changes.But the key questions CFOs always ask are:By how much?And how much will it affect the sales pipeline,the lifeblood of the business?When CFOs are armed with the right data,they can:Generate fa

6、ster,more accurate revenue forecasting Get more ROI from the same sales and marketing spend Trim budget without sacrificing growthThis ebook provides insights into how AI-driven sales and marketing technologies can greatly influence pipeline and ROI,and why CFOs should know about them.Part technolog