国际商会：2024年阿根廷、巴西、哥伦比亚和墨西哥中小微企业数字出口：机遇与挑战分析报告（中译版）（24页）.pdf

1、MSMEs Digital Exports in Argentina,Brazil,Colombia and MexicoOpportunities and ChallengesMarch 2024|MSMEs Digital Exports in Argentina,Brazil,Colombia and Mexico|2Please cite as:ICC(2024),MSMEs Digital Exports in Argentina,Brazil,Colombia and Mexico:Opportunities and Challenges.https:/iccwbo.org/new

2、s-publications/policies-reports/MSMEs-digital-exports-in-latin-america Copyright 2023 International Chamber of Commerce All rights reserved.ICC holds all copyright and other intellectual property rights in this work.No part of this work may be reproduced,distributed,transmitted,translated or adapted

3、 in any form or by any means,except as permitted by law,without the written permission of ICC.Permission can be requested from ICC through publicationsiccwbo.org.This document,as well as any data and map included herein,are without prejudice to the status of or sovereignty over any territory,to the

4、delimitation of international frontiers and boundaries and to the name of any territory,city or area.In partnership withMarch 2024|MSMEs Digital Exports in Argentina,Brazil,Colombia and Mexico|3ContentsList of graphics and tables.4Introduction.5Key insights.61.Survey methodology.7a.Sample and data c

5、ompilation.7b.Research limitations.82.The profile of MSMEs in the region .93.The impact of the Covid-19 pandemic:an inflection point.10a.A drop in employment that has yet to recover.10b.A constrained ability to export .11c.An increase in the use of digital tools .11d.and of online trade.124.Export b

6、arriers limit opportunities and development of MSMEs.135.How digital tools facilitate MSMEs exports.15a.Internet access remains limited and unsatisfactory .15b.The use of digital tools remains very heterogeneous.15c.Online trade is becoming more widespread,but obstacles remain.16d.Strengthening digi