凯度：2024年全球消费者健康观念与行为新趋势报告-身心健康需求如何重塑消费习惯（英文版）（30页）.pdf

1、Click here or press enter for the accessibility optimised versionWho Cares?Who Does?HealthDecoding WellnessHow mental and physical healthneeds are re-shaping habitsaround the worldThe wellnesscontradictionGlobally,people are clear aboutwho holds responsibility for theirhealth:themselves.An emphatic7

2、8%declare their wellbeing is firmlyin their own hands.In LatinAmerica,the sentiment is evenstronger 86%proclaim self-responsibility.Yet,when it comes toactively nurturing that wellbeing,many appear to fall short.Barelyhalf say they proactively engagewith their physical health,and evenfewer invest th

3、e effort into theirmental wellbeing.Its a revealingcontradiction:a world of individualswho acknowledge the burden ofresponsibility but struggle to movefrom saying something must bedone,to doing something about it.Adding to the complexity,it isnoteworthy that only 56%ofpeople feel they are doing well

4、 orvery well on both physical andmental health fronts.Thesenumbers vary significantly acrossregions 53%in Europe,55%inLatin America and the UnitedStates,58%in Africa and theMiddle East,and notably higher atMiddle East,and notably higher at68%in Asia Pacific.Wellbeingremains a significant challenge,e

5、specially as obesity rates continueto climb in many countries.In theUnited States,for example,officialfigures show that 42%of thepopulation is classified as obese.Beyond self-relianceInterestingly,even as individualsaccept the lions share ofresponsibility for their health,theyare also clear about ne

6、eding helpfrom others.Nearly half of shoppers(49%)say brands should play a rolein ensuring a healthier life rising to56%in the US.Governments,too,are expected to step up,with 47%ofpeople saying they expect policysupport for better health,asentiment expressed even morestrongly in Africa and the Middl