Launchmetrics：2025春夏纽约时装周数据洞察报告（英文版）（22页）.pdf

1、SS25 New York Fashion Week Key Insights Driving the Leading Fashion WeeksData and Insights by LaunchmetricsOscar De La Renta I Spring Summer 2025 I SMEDIA IMPACT VALUE(MIV)1.2.3.4.Reinventing Influence:The Gen Z Impact on Fashion MarketingAGENDANEW YORK FASHION WEEKKEY TAKEAWAYSMETHODOLOGYSS25 New Y

2、ork Fashion WeekMedia Impact Value(MIV)The Industry Standard MetricSS25 New York Fashion WeekOne,Unified Metric Essential for Assessing the ROI of industry events Knowing whether to continue investing in a major event requires a unified,AI-driven measurement system that places all activities,channel

3、s,Voices and content on a level playing field.By measuring all marketing and PR effortsacross print,online and socialwith one holistic metric,brands can compare apples to apples and quantify the ROI of investments,ensuring more strategic decisions for future activities.At Launchmetrics,weve worked w

4、ith the most sophisticated AI and machine learning technology for over ten years,creating an algorithm that has become the recognized performance metric across Fashion,Lifestyle and Beauty.This algorithmMIVcalculates and considers hundreds of qualitative and quantitative factors to deliver expert an

5、alytics for reporting.With this,MIV offers holistic competitor insights impossible to gauge through any other single metric elsewhere,providing absolute clarity on performance and the bigger picture across brand marketing and campaign activities.What is MIV?Quantitative AttributesAI&Machine Learning

6、ReachEngagementAdvertising ratesPosting frequency and moreQualitative AttributesContent qualityContent relevancySource authority and moreFLB ExpertiseRecognized as the industrys leading and standardized metric,MIV allows brands to assign a monetary value to each post,interaction and article to measu