Launchmetrics：2024时尚新势力：Z世代对时尚营销的影响洞察报告（中译版）（39页）.pdf

1、A Data&Insights Report by Launchmetrics The Gen Z Impact on Fashion MarketingReinventing Influence:An Introduction by Our CMOReinventing Influence:The Gen Z Impact on Fashion MarketingDear Readers,I am excited to present our latest report,Reinventing Influence:The Gen Z Impact on Fashion Marketing.O

2、ver the past three years,we have meticulously analyzed the evolving landscape to understand the dynamic shifts driven by Generation Z.This comprehensive study aims to highlight the brands that are successfully navigating these changes,setting new standards in the industry and demonstrating the cruci

3、al role that AI-powered data plays in shaping ones brand performance.As we dive into this report,youll notice a focus on Media Impact Value(MIV),our proprietary metric used by over 1,700 brands in the industry to quantify the impact of marketing and communications strategies.The data,pulled from Lau

4、nchmetrics Insights,reveals intriguing trends in consumer behavior and shifts in the fashion and lifestyle industry,providing key insights for brands looking to resonate with this generation.By analyzing these results over a three-year span,weve identified key moments and tactics that have really mo

5、ved brands forward.Its evident that the leaders in this space are those who,with the right insights,drive meaningful engagement and implement data-backed strategies.I hope this report provides you with valuable takeaways to effectively engage with Gen Z consumers.At Launchmetrics,were dedicated to h

6、elping brands like yours harness the power of data to drive impactful marketing and communications strategies.Thank you for joining us on this journey and happy reading.Best regards,Alison BringChief Marketing OfficerLaunchmetricsAn Introduction by our CMOThe Evolution of Fashion&Sportswear Over the