Digital Commerce 360：2024全球电商平台现状报告（中译版）（24页）.pdf

1、RETAILCOMMERCE 360THE STATE OF GLOBAL ONLINE MARKETPLACESAUGUST 2024Compliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published July 2024.RETAILCOMMERCE 360OVERVIEW 3MOVERS AND SHAKERS 7THE SHOPPER SPEAKS 10ABOUTThe authors 22Digital Commerce 360 2

2、4CHARTSSPONSOR ARTICLEWalmart Marketplace 5How Dude Wipes is leveraging Walmart Marketplace&Walmart Fulfillment Services to disrupt the bath-tissue industryShare of Top 1000 vs Next 1000 retailers*selling on any marketplace,2022-2023 4Share of Top 1000 vs Next 1000 retailers*selling on Amazon,2022-2

3、023 8Fastest growing global marketplaces 8Fastest growing Russian marketplaces by GMV 9Fastest growing U S marketplaces by GMV 9How often do you buy from marketplaces such as Amazon,eBay and Etsy?11Which of the following describes your experiences with marketplaces over the past year?12Did you face

4、any challenges with your marketplace shopping experiences over the past year?13How have your marketplace buying behavior and perceptions changed over the past year?14How do you anticipate your buying behavior on marketplaces changing from last year?15On a marketplace,would you buy from brands or sel

5、lers that youve never heard of?17Have you ever purchased a product directly from a sellers website after finding their products on a marketplace?18Which of the following influences you to make a purchase from a marketplace versus going directly to a retailers site?19Which of the following are concer

6、ns when considering purchasing from a marketplace?20 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published July 2024.RETAILCOMMERCE 360The front of the pack among the top-ranked marketplaces looks very familiar in 2024.This year,the Mass Merchant leaders cl