DISQO：2024节日广告与购物趋势研究报告（中译版）（20页）.pdf

1、Advertising and shopping trends to maximize your holiday campaignsReportMETHODOLOGYDISQO surveyed 3,115 US adults(18+)from our first-party audience,July 25-31,2024.Among this group,89%(n=2769)said they planned to shop for the holidays.The data informing the report was balanced and weighted to repres

2、ent the US population on age,gender,and income.More than 2.3 million people have opted in to share their brand experiences with DISQO,empowering clients to cultivate deep insights about their target audiences and to perform objective,single-source measurement of ad effectiveness on attitudes and dig

3、ital behaviors.WHENHoliday shopping was once relegated to November and December with the bulk of purchases made during Black Friday and Cyber Monday.Now,retailers offer holiday events and deals as early as September to win the battle for consumer mindshare(and dollars)amid fierce competition.Holiday

4、 shopping is changing.can marketers keep up?HOWConsumers now seamlessly switch between shopping in-person and online via mobile,tablet,or computer.Theyre experiencing ads across multiple touchpoints and devices,which means that omnichannel campaigns are now table stakes.During a time when every bran

5、d is vying for consumer dollars,its even more important for brands to reinforce their messaging across the media ecosystem.WHEREThe way people discover products has also evolved.Search on social and retail media is growing as new opportunities arise for marketers to reach engaged consumers.New DISQO

6、 findings show that 73%of people use retail sites to discover products the same percentage as those who use traditional search engines.Advertisers must get creative about how they reach their customers this holiday season to break through the noise.This starts first and foremost with understanding h