Digital Commerce 360：2024年第十版数字营销调研报告：消费者关注点与购买动机（中译版）（21页）.pdf

1、RETAILCOMMERCE 360JULY 2024?COMPLIMENTS OF:INTRODUCTIONAttention is a valuable commodity.Reaching the right people in the right state of mind in the right place with the right messaging remains an evolving challenge as retailers search for the people who want what their ecommerce sites have to sell.

2、Sometimes,the solution can be found in inboxes.On other occasions,the answer is on social media.Last year,in November alone,social media platforms drove 5.72%of total web traffic to retailers in Digital Commerce 360s Top 1000 Database.The Top 1000 ranks North Americas leading retailers by online sal

3、es.That share of traffic in November 2023 was up from 5.63%in November 2022,based on Digital Commerce 360 analysis of Similarweb data.Social media habits may vary by demographics and platform,but the opportunity for merchants is evident.Connecting with customers where and when they are open to consi

4、dering offers is as vital to retail success as it ever has been.This years marketing survey results focus on what we know about todays shoppers,where they spend their digital lives,what messages they open,and which types of marketing convince them to make purchases.Copyright 2024 Digital Commerce 36

5、0&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360Where shoppers pay attention and what motivates them to buy in retailers messaging10TH ANNUAL MARKETING SURVEY WHERE SHOPPERS PAY ATTENTION AND WHAT MOTIVATES THEM TO BUY IN RETAILERS MESSAGING10TH ANNUAL MARKETING SURVEY3 Copyright 2024

6、 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360The response paints a nuanced picture of differences by generation,as well as which types of outreach are most likely to be met with responsive minds.WHICH MARKETING EFFORTS ARE WORKING FOR RETAILERS?Shopper interest