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1、Loyalty RedefinedTurbocharge Customer Retention with High-Value ProgrammesNot to be distributed without permission.The data included in this document is accurate according to Passport,Euromonitor Internationals market research database,at time of publication:September 2023 CONNECT WITH US 2023 Eurom

2、onitor InternationalIn collaboration with Visa,Euromonitor International presents:Loyalty RedefinedTurbocharge Customer Retention with High-Value Programmes Euromonitor International1 Foreward 2 Executive Summary 3 Decoding the Loyal Consumer Segments 5 Explore the Untapped Power of Emotional Loyalt

3、y 9 Boost Rewards,Elevate Engagement 11 Inspire and Thrive:The Art of Customer Motivation 12 Go Mobile First 14 Think Omnichannel:Unlock the Path to Success 15 Tap into the Future Now 19 Summary 20 Appendix:Methodology and Sources Contents Euromonitor InternationalForewardRetaining customer loyalty

4、has never been more challenging.In a world where consumers are battling the rising cost of living combined with endless choice within a competitive marketplace,companies risk losing their edge.But with choice comes white space opportunities and the ability to look at integrating existing programmes

5、with payment solutions to foster more personalised relationships between the customer and the brand,leading to instant rewards through seamless interaction.The payment and rewards lifecycle are a key source of loyalty and engagement for brands within financial services and is rapidly changing.As the

6、 worlds trusted provider of payment solutions,Visa continues to be at the forefront of influencing consumer engagement.In collaboration with Visa,Euromonitor International the leading provider of global data insights and market research explore the new customer mindset on loyalty and aim to uncover