英敏特：2024-25年全球可持续发展的未来：消费者研究报告（中译版）（27页）.pdf

1、Understand whats new and next in consumer behaviour and the impact on marketing and innovation strategies.Consumers occasionally perceive time in fleeting momentslike a countdown during an intense workout or as the clock strikes midnight on New Years Eve.However,in everyday life,individuals typicall

2、y navigate their experiences without a conscious focus on life existing second by second.Technology and nature,on the other hand,are quite comfortable operating at millisecond speed,subtly occurring in the background of everyday lives.In 2025 and beyond,well witness that the human mind,nature and te

3、chnology aim to find harmony,but the puzzle is not always a perfect fit.Consumers and brands alike will live in a pendulum that constantly swings between a sense of control and a loss of control.In order to understand the mindset of consumers in a period defined by constant flux,Mintels Global Consu

4、mer Trends team explored the concept that behind every macro trend is a series of layers that define the whole.Any pastry chef will tell you that layers are essential for a perfectly formed croissant,and Mintels Trends Analysts take the same approach to creating a perfectly mastered trend.For Mintel

5、s 2025 Global Consumer Trends,the three trends represent the layers of interaction that consumers and brands exist within.They are The Home:Under Construction,The Community:Linked Lives and The Globe:Tradition in Transition.For those unfamiliar with Mintels annual trend predictionsor as a reminder f

6、or those who may have forgottenour adaptive prediction model accounts for unforeseen changes,guided by seven Mintel Trend Drivers:Wellbeing,Surroundings,Technology,Rights,Identity,Value,and Experiences.Our objective in the pages that follow is to delve into the nuances of these seven drivers across