英敏特：2025年全渠道营销趋势报告：个性化复兴（英文版）（17页）.pdf

1、As AI and data analytics transform marketing,brands have unprecedented opportunities to create hyper-personalized experiences.Discover how leveraging data can revolutionize your marketing strategy.Trend To Watch:Personalization RenaissanceOur 2025 Omnichannel Marketing Trends are rooted in competiti

2、ve intelligence,industry expertise,and consumer behavior and developed by the collective genius of Mintel and Comperemedia analysts,consultants,and thought leaders.We considered recent developments in the marketing industry,layering in analysis of consumer-reported behavior and attitudes to forecast

3、 what will come in the year ahead.If you have questions about how to incorporate personalization into your strategic planning or the broader implications for your brand,nothing will make us happier than to speak with you.If youre a Mintel or Comperemedia client,speak to your Account Manager.If youre

4、 not a client,get in touch.ForewordNicole Bond Director,Marketing Strategy,ComperemediaKaitlin Ceckowski Associate Principal Consultant,Mintel ConsultingMeet the authors2Competitive marketing data paired with expert analysis to drive your business.With Comperemedia,you get actionable data and market

5、ing insights via an easy-to-use dashboard that provides your competitors spend,channel focus,creative examples,and targeting details all trended over time plus on-site alerts that highlight the most recent channel and creative shifts.Our experts break down campaign activity and strategy,putting data

6、 in context to reveal the white space,best practices and innovative campaigns.All distilled into insights you can drop straight into your own executions.We keep digging,so you dont have to.Ensure your brand messaging,creative,targeting,pricing,and overall strategy is strong and backed by data to ste