VML：2024年未来购物者报告（第八版）（中译版）（102页）.pdf

1、8TH EDITION231,500 consumers/20 countriesUKAUSTRALIACHINATHAILANDFRANCEGERMANYINDIAITALYINDONESIASOUTH AFRICANEW ZEALANDSAUDI ARABIAMEXICOUSBRAZILNETHERLANDSARGENTINAPERUCOLOMBIAUAE3INTRODUCTIONWelcome to the 8th edition of The Future Shopper this huge,global survey is an unparalleled look into the

2、habits and online shopping trends of 31,500 consumers across the regions of the world.Whats interesting is that over the course of the eight editions,online shopping very much its own channel at the outset has now morphed simply into shopping,with omni-channel shopping experiences being expected and

3、 demanded by global consumers.This means that The Future Shopper and its findings go way beyond just shopping online albeit online,rather than physical,remains its focus.With a vast amount of data underpinning these trends,we aim to deliver businesses a robust,reliable and empirical guide to the dev

4、elopments that we believe they need to be aware of and be planning for.And this year we see some interesting trends taking shape be that evolving consumers who think and act in a different way,or the shift towards re-normalization,with consumers being more open to physical shopping experiences again

5、.We note marketplaces retaining their dominant position in the customer journey,but their grip weakening,and we look into the impact of new technologies like AI and how they could change what we sell,how we sell it,and who we sell it to.And of course,we focus on our old-favorites such as service inc

6、luding price,delivery and content.All of this means that there has never been a more inspiring or exciting time for brands to design the ideal shopping experience across the myriad of channels at their disposal.And this is an opportunity for brands to innovate across all these channels,including mar