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1、Crafting winning business propositions to expand your customer baseSustainability 2024:Navigating consumer behavior simon-2|Home|Chapter 1 2 3 4 5Table of ContentsDrive sustainable growth with Simon-Kucher 15What should businesses do next?11Executive summary 3What do consumers think?5Four key action

2、s to boost your green agenda 123|Home|Chapter 1 2 3 4 5Executive summarySustainability is no longer just a“trend”its a standard consideration influencing consumer behavior.Our Simon-Kucher Global Sustainability Study confirms this,with 71 percent of consumers viewing environmental sustainability as

3、equally crucial as last year.Despite a 6 percent drop in perceived importance compared to 2022,sustainability remains a top-three purchase consideration for 64 percent of consumers.This decline is likely driven by inflation,which impacts purchasing power and sustainability valuation.Notably,the will

4、ingness to pay more for green products increased from 35 percent to 54 percent.Our survey of 6,120 consumers across the USA,Germany,the UK,Australia,the Netherlands,and India highlights:Changing attitudes toward sustainability Industry-specific consumer views on sustainability The importance of unde

5、rstanding consumer expectations of sustainabilityWe analyzed consumer attitudes toward sustainability and their willingness to pay for green products across industries such as transportation,energy,travel and tourism,retail,financial services,and home construction.1.4|Home|Chapter 1 2 3 4 5To promot

6、e environmental sustainability effectively,businesses must understand what consumers really want.The 2024 study results reveal a growing prioritization of sustainability despite persistent affordability challenges.Businesses must align product development with sustainability goals and leverage custo