西蒙顾和：2024个人护理行业发展趋势及策略报告（英文版）（23页）.pdf

1、The future of self-care is brightLATEST STUDY RESULTSBetter health trends shaping the future of our industryClemens Oberhammer,Christian Rebholzsimon-2 I IntroductionThe sector is experiencing unprecedented growth,driven by market-shaping trends that emphasizes consumer empowerment,advanced technolo

2、gies,and sustainability.In our recent study in collaboration with the Association of the European Self-Care Industry(AESGP),we looked into the sectors evolving trends.To understand how the future of self-care will evolve,we conducted extensive research involving multiple methodologies:Engaged with m

3、ore than 60 executives including people from the industry,AESGP members,and experts from other industries Collected and analyzed more than 50 reports on AI,etc.Based on our own experience working almost 40 years for leading pharma and self-care companiesThe future of self-care is brighter than ever6

4、0Interactions with market experts and AESGP members50Industry reports and similar documents40Years of consulting in the healthcare industry1.Increasing consumer autonomy via advanced technologies2.Empowering HCPs through AI3.Enhancing consumer engagement in disease prevention4.Growing focus on menta

5、l health,aging,and gender-specific health segments5.Leveraging sustainability to build brand valueMarket-shaping trends driving growth in the self-care sector 1.Engagement in disease prevention1.Consumers today have access to a wide array of health data that empowers them with more autonomous decisi

6、on-making:Increasing consumer autonomy via advanced technologiesWearable devices track vital signs and activity levels,providing real-time insights into physical health.Genetic testing offers personalized information about predispositions to certain health conditions,enabling proactive management.El