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思略特(Strategy&):2024购物促进增长:如何打造城市零售目的地研究报告(英文版)(20页).pdf

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1、Shopping for growthHow to build an urban retail destinationContactsDubaiRamy Sfeir Partner+971-4-436-3000ramy.sfeir Sukalp TiprePrincipal+971-4-436-Matteo AmiciSenior associate+971-4-436-RiyadhMakram DebbasPartner+966-11-249-About the authorsMakram Debbas is a partner with Strategy&Middle East,part

2、of the PwC network.Based in Riyadh,he is a member of the consumer markets practice in the Middle East.He has more than 14 years of consulting experience,working mainly with consumer packaged goods,retail,distribution,and agricultural companies.He advises on topics related to growth and investment st

3、rategy,turnarounds,operational improvements,and corporate transformation.Ramy Sfeir is a partner with Strategy&Middle East.Based in Dubai,he leads the family business,investments,and real estate practice in the Middle East,as well as the consumer and retail markets practice in the region.He also hea

4、ds the deals platform in the Middle East.He serves most leading regional developers on topics of strategic development and transformation.He has significant experience in leading concept developments of mega-scale across the Middle East and Europe.Sukalp Tipre is a principal with Strategy&Middle Eas

5、t.Based in Dubai,he is a member of the consumer markets practice in the Middle East.He has more than six years of strategy consulting experience in the Middle East and U.S.,focusing mainly on retail,consumer packaged goods companies,and government clients.He advises on topics related to growth and i

6、nvestment strategy,corporate transformation,and activation of the retail sectors in Gulf Cooperation Council cities and mega projects.Matteo Amici is a senior associate with Strategy&Middle East.Based in Dubai,he is a member of the consumer markets practice in the Middle East.He has more than six ye

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本文主要讨论了如何将海湾合作委员会(GCC)成员国的主要城市打造成为全球购物目的地。文章指出,GCC城市的零售业预计到2028年将增长37%,达到3000亿美元,但目前大多数GCC城市在零售业方面仍存在诸多挑战,如品牌和商品种类有限、人才短缺、缺乏整体购物体验等。为解决这些问题,文章建议GCC城市应采取以下六项举措:制定并实施零售总体规划、激活和策划零售日历、推出零售创新和科技驱动的购物体验、支持中小型零售商、培养零售人才、简化法规并提供针对性激励措施。此外,文章还强调了建立专门的治理机构和明确城市作为全球购物目的地的愿景的重要性。
如何制定零售总体规划? 如何打造独特的零售体验? 如何吸引国际品牌入驻?
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