IZEA：2024澳大利亚网红信任度报告（中译版）（25页）.pdf

1、INSIGHTS SPECIAL REPORTJuly 20242024 Australia Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.AUS EDITION+We surveyed over 1,000 Australia-based consumers to understand their sentiments around influencer marketing and see how those thoughts differ between age groups and gender.BACKGROUNDOffer

2、 valuable insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for effective business operations.Assist all parties in understandin

3、g the evolving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSSAMPLE POPULATIONAUSTRALIAN SOCIAL MEDIA USERS1,006 RespondentsAll respondents were required to have an internet connection and be a social media user in order to par

4、ticipate in the survey.GEOGRAPHYDATA GATHEREDTOAustraliaGEOGRAPHYDATA GATHERED5/16/245/17/240%5%10%15%20%25%30%35%40%18-2930-4445-606020%27%33%20%SEX0%10%20%30%40%50%60%MaleFemale57.0%43.0%AGEWE KNOW HUMAN CONNECTION DRIVES ACTION 46%OF RESPONDENTSsay they have purchased a product after seeing it be

5、ing used by an influencer.Q:Have you ever purchased a product after seeing it being used by an influencer?0%10%20%30%40%50%60%70%80%90%18-2930-4445-6060+20.9%35.3%55.8%70.0%“Yes”by Age Group0%10%20%30%40%50%60%70%80%90%MaleFemale48.4%42.5%“Yes”by SexADVERTISING IMPACT ON PURCHASESQ:Which of these is

6、 more likely to get you to try a new product?0%10%20%30%40%50%60%70%Influencer PostTelevision AdPaid Social AdBanner AdMagazine AdRadio Ad8%4%5%5%61%17%6%4%3%7%54%25%4%6%6%10%33%41%1%5%5%12%25%52%18-2930-4445-60 6018 to 44-year-olds are most likely to be influenced by influencers.TRUST IN RECOMMENDA