凯度：2024戛纳狮子国际创意节：营销人员必知的五大要点（英文版）（9页）.pdf

1、CANNES LIONS 2024Five takeaways for marketers Kantar 2024 IntroductionThe Cannes Lions International Festival of Creativity is the worlds foremost festival celebrating creativity in advertising and marketing,drawing top industry professionals to showcase and honour groundbreaking work.It serves as a

2、 global platform for discussing the future of the creative industry,ad-tech,and marketing more broadly.In this booklet,we highlight five key implications for marketers from this years Cannes Lions,drawn from expert discussions and award-winning work.Vra dlov Global Creative Thought Leadership Direct

3、or1 Leverage brand building for business performance2 Aspire to leverage AI for scale and human connection3 Branded+funny=effectiveness4 Bring creative,media and commerce closer together5 Drive brand impact by integrating sustainability and DEIFive takeaways for marketers Kantar 2024 Kantar 2024 1Ho

4、w Kantar can helpBrandDynamics gives you real-time measurement of campaign and marketing effectiveness for building a profitable brand.Supercharged with proprietary AI technology and powered by the Meaningful,Different,and Salient framework,it uncovers trends and forecasts to deliver true signals of

5、 your brand performance so you can invest in the right place at the right time.Read our latest thinking The Blueprint for Brand Growth:How marketers can influence revenue and profit Can marketers affect consumer sensitivity to price changes?Booklet-Modern marketing dilemmasGet real-time marketing ef

6、fectiveness with BrandDynamics.Find out moreHeinz Ketchup Fraud Rethink TorontoEarlier this year,there have been spirited debates in the industry on whether the era of brand building is over,and we have moved to an era where product rules consumer choices.At Cannes,the discussions clearly showed tha